http://www.ripeshoes.com/
Mommy Pass holders will receive 20% off all shoes at the Ripe grand opening on April 1st, 2009 from 10:00 am-6:00pm.
Ripe 1126 3rd Avenue Between 65th and 66th Street
http://strollertraffic.com/index.php/scout-scoop/article/its-kinda-like-a-vip-card-but-for-nyc-moms/
The Mommy Pass was recently featured on Stroller Traffic - City Moms, Expert Advice.